Generative Engine Optimization is the new SEO. We get your brand inside the answers people are already getting from ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini — so when buyers ask the model, your name comes up. Senior-led GEO optimisation — part of our AI SEO Australia practice.
Generative Engine Optimisation (GEO) is the practice of structuring a brand's digital presence so that AI-powered answer engines — including ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini — cite or reference the brand when responding to relevant queries. Sumit Brands' GEO service covers brand entity auditing, structured data and schema implementation, citation content creation, and source seeding across platforms such as Reddit, YouTube, and Wikipedia that large language models draw on during training and retrieval. According to an Ahrefs study published in December 2025, brand mentions correlate three times more strongly with AI citation frequency than traditional backlink counts. Google AI Overviews now reach approximately 1.5 billion users per month. The service also includes prompt monitoring — tracking whether and how a brand appears in AI-generated responses — to measure visibility and identify gaps requiring remediation.
Half of your future buyers are asking ChatGPT, Claude or Perplexity for vendor recommendations before they ever hit Google. If your brand isn't inside those answers, you're invisible to them — no matter how well you rank in classic search.
GEO is the discipline of structuring your site, content and entity graph so that LLMs cite you. We measure it weekly with proper share-of-voice tracking — not vibes.
Where you currently appear (or don't) across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.
Structured data, Wikidata, Crunchbase and entity graph cleanup so LLMs know who you are.
Long-form, citable, opinionated content with the structure crawlers and LLMs love.
Reddit, Quora, YouTube, podcasts, niche directories — the sources LLMs actually pull from.
We track 100+ buying-intent prompts weekly and report your share-of-voice.
Google still matters. We pair GEO with technical and content SEO for compound results.
Yes. SEO optimises for ranking on a SERP. GEO optimises for being cited inside an LLM's answer. The signals overlap (good content, schema, authority) but the playbook is different — especially around structured snippets, entity graphs and source seeding.
You can't "rank" the way you do in Google, but you can absolutely influence which sources an LLM cites and which brands it recommends. We measure that influence weekly across 100+ prompts.
Usually 6–10 weeks for first measurable share-of-voice movement. Fastest wins come from entity cleanup and Reddit/Quora seeding.
Absolutely. We pair both — they reinforce each other. Google still drives most of the traffic; LLMs drive the highest-intent referrals.
Free 30-minute GEO audit call. We'll show you exactly where you stand inside the major LLMs.