An AI content studio that produces on-brand stills and short-form video for ads, social and web — using Midjourney, Flux, Sora, Runway and Veo. Art-directed by senior designers, never auto-generated slop. Senior-led AI content creation Australia — part of our AI image generation practice.
AI content production at Sumit Brands is an art-directed visual content service that uses generative AI tools — including Midjourney, Flux, Sora, Runway, Veo, and Adobe Firefly — to produce brand-consistent imagery and short-form video at scale. All output is directed by senior designers rather than generated without human oversight, ensuring creative coherence with existing brand standards. Custom brand LoRAs (low-rank adaptations) are trained on a client's existing visual assets so that generated output reflects established style rather than generic AI aesthetics. Each monthly production sprint delivers more than 200 assets, with sprints starting from AUD $3,500. Output categories include hero images, lifestyle photography, product shots, paid advertising variations, editorial content, and short-form video. Commercial licensing for all generated assets is included in sprint pricing, removing ambiguity around rights ownership for assets used in paid media or published brand communications.
You need a constant stream of fresh, on-brand visuals for ads, social and web. Traditional photoshoots are slow and expensive. Generic AI generators produce slop that looks like everyone else's.
We sit in the middle: a senior art director using Midjourney, Flux, Sora and Runway with custom brand LoRAs, style references and an iterative production pipeline. The output looks designed, not generated.
Hero images, lifestyle shots, product photography — in a consistent visual world.
Meta, TikTok, Google variations at scale — 30+ creative concepts per sprint.
15s spots for Reels, TikTok, YouTube Shorts via Sora, Veo and Runway.
Custom-trained model on your products, people and aesthetic.
Magazine-quality stills for case studies, blog posts, decks.
A designer who's done 16 years of brand work, not a junior with a prompt.
No — that's the whole point of art direction. We use brand LoRAs, controlled style refs and senior taste. Output is reviewed and refined, not dumped from a prompt.
We use commercially-licensed tools (Midjourney Pro, Adobe Firefly, Sora Pro) and document the rights. We avoid training on copyrighted material.
Yes — we train a brand LoRA on your existing assets so new generations match the look.
Sprints start around AUD $3.5k. Most clients run a monthly sprint that produces 200+ assets across stills, ads and short-form video.
Free 30-min review call. We'll show you what's possible with your brand.