Senior-led means you work with me — not a grad.

I founded Sumit Brands in 2009 as a sole operator, taking on freelance web projects for small businesses across Australia. Over time the studio grew — in capability, in client ambition, and in the complexity of work we could take on — but the core promise never changed: every client works directly with me, not a project manager, not a junior, not an offshore contractor.

I hold an MBA with a specialisation in E-Commerce, and I've spent the last 16 years applying that commercial lens to every brief. A website or SEO strategy that doesn't serve a business goal isn't just a waste of money — it's a missed opportunity.

No outsourcing is a deliberate policy. I've seen what happens when work gets handed off — quality thins, accountability disappears, and the client ends up re-briefing the same thing three times. Everything at Sumit Brands is built in-house, which means I can stand behind every pixel and every line of code.

I'm based in Surry Hills, Sydney, and work with clients across Australia and internationally. If you're a local Sydney business, I'm happy to meet in person.

The studio covers the full digital growth stack for Australian businesses: web design and development across WordPress, Webflow and AI-stack builds; SEO and content strategy for businesses that want to be found on Google; brand identity for businesses that want to look the part; and social media management for brands that need consistent presence.

In recent years, AI has become a major part of the practice. I build AI chatbots and RAG systems, AI voice agents for inbound calls, AI content studios for high-volume asset production, and workflow automations using n8n and Make. I also run AI training workshops for teams who want to actually use these tools, not just talk about them.