Sydney's branding agency for businesses that mean it — logo, visual system, voice and guidelines built so every touchpoint feels like the same business. Senior-led brand identity design your team can actually use.
Brand identity design at Sumit Brands is a discovery-first service that produces complete visual and verbal identity systems for new ventures and established businesses undergoing a rebrand. Approximately half of all engagements are rebrands rather than new brand builds. Standard projects run six to ten weeks; rebrand projects extend up to twelve weeks to accommodate stakeholder alignment and asset transition planning. Each engagement produces a logo system — including primary, secondary, monogram, and app icon variants — alongside a typography scale, colour system, and written voice guidelines. Final deliverables are packaged as a Notion workspace and PDF brand guide, with Figma source files and licensed font files included for handover. Rollout templates for common formats such as email signatures, presentation decks, and social profiles are provided so the brand can be applied immediately without additional design work following delivery.
We start every brand identity project the same way: in a room with you, asking the annoying questions. What do you actually do? Who are you not for? Those answers — not Pinterest boards — drive the design. It's what separates a branding agency Sydney businesses recommend from one they regret.
The deliverable is a brand system flexible enough to live on a billboard, an Instagram story and a customer support email. Logo design Sydney, typography, colour, voice, guidelines and rollout — all under one senior brief.
Workshops to surface the strategy before any pixels are drawn.
Primary, secondary, monogram, app icon — built to scale.
Pairings, hierarchy, accessibility checks, semantic tokens.
How you write, what you'd never say, with examples.
A living doc your team can actually use without calling us.
Templates, socials, web, signage — we ship the brand into the wild.
6–10 weeks from kickoff to handover for most brands. Complex rebrands with multiple stakeholders can run 12 weeks.
Always. Figma library, vector logos, fonts (with licensing), templates — everything. You own it outright.
Yes — about half our work is rebrand or refresh. We start by auditing what's already working before we touch anything.
Yes. We can run a separate naming sprint or fold it into the brand project.
30-min discovery call. We'll come back with a real proposal — not a PDF brochure.
